What is Duckling? AI website redesign for small businesses, explained
Duckling redesigns your existing small-business website with AI — keeping all your content. Here is exactly what it does, how it works, and what it costs.
Duckling is a tool that redesigns an existing small-business website using AI. You give it the URL of your current site, it crawls and screenshots every page, then rebuilds the whole thing into a modern design — while keeping all of your real text, images, and content. You preview the finished site before anything goes live.
What problem it solves
Most small businesses already have a website. The problem is that it looks dated — a brochure-style layout from years ago that no longer matches the quality of the actual business. Rebuilding it normally means paying an agency thousands of pounds, or starting from scratch in a website builder and re-typing everything. Duckling skips both: it works from the site you already have.
How it works
- Enter your current website URL. Duckling crawls up to 100 pages to see what you have.
- You get a one-time rebuild offer — a flat $59 for any site, whatever your page count — before you pay anything.
- The AI redesigns every page using full-page screenshots for context, keeping your text and media and improving your SEO.
- You preview the finished site, then publish when you are happy. Hosting is $14/month and only starts once you publish.
What it keeps
This is the part that matters most: Duckling preserves your existing content. Every piece of copy and every image or video carries over. Your existing SEO is carried over and improved, not thrown away. The only thing that changes is the design. Old contact forms are swapped for a built-in one that emails submissions straight to you.
What it costs
There is a flat one-time rebuild fee for any site, whatever your page count ($59 in the US, £49 in the UK), and then $14/month hosting (£11 in the UK) that only begins when you publish. No ads, no upsells, no contracts — you can cancel in one click and the site stays live to the end of your paid period.